Amazon sale: Prices slashed on Fire TV, Echo, tablets and more

Amazon has slashed prices of its best-selling Fire tablets, Fire TV devices and Echo devices by as much as 30% as part of a promotion that launched today. The sale takes the price of the retailer’s hugely popular Amazon Fire TV Stick down to just £29.99.

The discounts are valid across a range of Amazon’s already affordable Fire TV Sticks, Fire TVs, e-readers and Alexa-enabled tablets as well as Kids Edition tablets and Echo Dots.

Here are the best deals on offer right now:

Fire TV Stick (was £39.99)... £29.99

Fire 7 Tablet with Alexa (was £49.99)... £34.99

Echo Dot 2nd generation (was £49.99)... £39.99

Fire TV with 4K Ultra HD (was £69.99)... £59.99

Fire HD 8 with Alexa (was £79.99)... £59.99

Echo 2nd generation (was £89.99)... £74.99

Fire 7 Kids Edition Tablet (was £99.99)... £79.99

Kindle Paperwhite (was £109.99)... £89.99

Fire HD 8 Kids Edition Tablet (was £129.99)... £99.99

The promotion launched this morning, and we’d recommend acting quickly to take advantage of the price reductions, as it isn’t clear when the offers will end. There’s no need to enter a promotional code as the discounts have already been applied to each product and you don’t need to have an Amazon Prime account to be eligible for the savings.

Although we've seen the prices of these products drop more often than a DFS sale, we can’t be sure when they'll be discounted again. It most likely won’t be until Amazon Prime Day rolls around, a one-day-only shopping event reserved for those with an active Amazon Prime account that usually launches around early to mid-July.

Check out our five-star reviews of the Amazon Fire TV Stick , Amazon Echo Dot and the Amazon Kindle Paperwhite .